✺ About

Fifteen years of craft.
A new era of AI.

Creative AI & Senior Creative Designer with 15+ years of international experience in digital design, paid media, branding, social media and creative leadership.

Specialized in integrating Generative AI into scalable creative workflows for image and video production — combining visual storytelling, art direction and AI-powered content creation across international teams.

The mission: build creative systems that scale with intent, not with effort.

Carlos Herranz portrait
15+

Years of experience

2

Languages (EN/ES)

3

Continents collaborated

AI-powered assets

Services.

AI Image & Video

Generative production with Kling, Veo 3, Seedance, Freepik AI.

Creative Direction

Art direction, visual storytelling and brand-led concepts.

Paid Media Creatives

Performance-driven assets for high-volume social campaigns.

Branding & Design Systems

Identity, design tokens and scalable visual languages.

Social Media Design

Editorial and campaign content for modern digital brands.

AI Workflow Consulting

Prompt-driven production and team enablement.

Work with me →

✺ Experience

Selected stops.

zooplus

2007 – 2025

Lead Designer Digital & Paid Media

Jun 2024 – 2025

Leading paid media creatives, scalable design systems and AI-enhanced visual workflows for international campaigns.

Team Lead Social Media Organic

Feb 2022 – Jun 2024

Managed creative social media production and coordinated global visual initiatives across teams and markets.

Senior Graphic Designer

Sep 2017 – Sep 2022

Developed digital, print and branding assets while supporting international creative operations and campaign production.

Nas Daily

Remote (Singapore) · Mar 2020 – May 2022

Graphic & UI Designer

Designed UI and digital campaign visuals for international storytelling and social media projects.

Directa&Mente

Madrid, Spain · Nov 2016 – Aug 2017

Art Director

Directed advertising campaigns and developed digital and offline creative concepts for major brands.

The University of Texas at Austin

USA · Apr 2015 – Aug 2016

Senior Graphic Designer

Created marketing and event materials for large-scale university communications and international audiences.

Everyone Plus

Madrid, Spain · Feb 2008 – Dec 2014

Art Director

Led ATL and BTL campaign design projects for international consumer brands.

✺ Toolbox

The tools I work with

A focused stack for crafting visual systems, campaigns and AI-driven creative workflows.

Adobe Creative Cloud

Photoshop, Illustrator, InDesign, After Effects

Freepik Spaces

Generative AI workspace for image and video

Canva

Fast collaborative design and brand templates

Figma

UI design, prototyping and design systems