✺ About
Fifteen years of craft.
A new era of AI.
Creative AI & Senior Creative Designer with 15+ years of international experience in digital design, paid media, branding, social media and creative leadership.
Specialized in integrating Generative AI into scalable creative workflows for image and video production — combining visual storytelling, art direction and AI-powered content creation across international teams.
The mission: build creative systems that scale with intent, not with effort.
Years of experience
Languages (EN/ES)
Continents collaborated
AI-powered assets
Services.
AI Image & Video
Generative production with Kling, Veo 3, Seedance, Freepik AI.
Creative Direction
Art direction, visual storytelling and brand-led concepts.
Paid Media Creatives
Performance-driven assets for high-volume social campaigns.
Branding & Design Systems
Identity, design tokens and scalable visual languages.
Social Media Design
Editorial and campaign content for modern digital brands.
AI Workflow Consulting
Prompt-driven production and team enablement.
✺ Experience
Selected stops.
zooplus
2007 – 2025Lead Designer Digital & Paid Media
Jun 2024 – 2025
Leading paid media creatives, scalable design systems and AI-enhanced visual workflows for international campaigns.
Team Lead Social Media Organic
Feb 2022 – Jun 2024
Managed creative social media production and coordinated global visual initiatives across teams and markets.
Senior Graphic Designer
Sep 2017 – Sep 2022
Developed digital, print and branding assets while supporting international creative operations and campaign production.
Nas Daily
Remote (Singapore) · Mar 2020 – May 2022Graphic & UI Designer
Designed UI and digital campaign visuals for international storytelling and social media projects.
Directa&Mente
Madrid, Spain · Nov 2016 – Aug 2017Art Director
Directed advertising campaigns and developed digital and offline creative concepts for major brands.
The University of Texas at Austin
USA · Apr 2015 – Aug 2016Senior Graphic Designer
Created marketing and event materials for large-scale university communications and international audiences.
Everyone Plus
Madrid, Spain · Feb 2008 – Dec 2014Art Director
Led ATL and BTL campaign design projects for international consumer brands.
✺ Toolbox
The tools I work with
A focused stack for crafting visual systems, campaigns and AI-driven creative workflows.
Adobe Creative Cloud
Photoshop, Illustrator, InDesign, After Effects
Freepik Spaces
Generative AI workspace for image and video
Canva
Fast collaborative design and brand templates
Figma
UI design, prototyping and design systems