All work
Conceptual Campaign2026

El Corte Inglés — Conceptual Campaign

A fictional spring campaign for El Corte Inglés, built with a consistent editorial identity across every image and format.

Scope

Conceptual Campaign

Client

El Corte Inglés

Year

2026

Role

Creative Direction & AI Art Direction

Challenge

01

Create a fictional spring campaign for El Corte Inglés with a consistent editorial identity across every image and format.

  • Maintain the same feminine aesthetic, tones and atmosphere across all visuals
  • Explore multiple creative directions without losing realism or consistency
Challenge visual 1

Approach

02

An iterative AI-driven workflow combining references, prompt refinement and visual testing to shape the campaign language.

  • Dozens of iterations exploring florals, styling, lighting and composition
  • Consistent character identity, color grading and mood across every image
Approach visual 1
Approach visual 2
Approach visual 3

Outcome

03

A cohesive luxury-inspired spring campaign with a recognizable visual system and scalable creative direction.

  • Editorial visuals with strong aesthetic consistency and premium atmosphere
  • A repeatable workflow capable of generating new assets with visual continuity
Outcome visual 1

✺ Deliverables

  • Creative concept
  • Editorial proposals
  • AI-generated imagery
  • Art direction

✺ Toolbox

Adobe Creative CloudFreepik SpacesCanvaFigma

✺ In short

A cohesive luxury-inspired spring campaign with a recognizable visual system and scalable creative direction.

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