All work
✺ Conceptual Campaign2026

El Corte Inglés — Conceptual Campaign

A fictional spring campaign for El Corte Inglés, built with a consistent editorial identity across every image and format.

✺ Scope

Conceptual Campaign

✺ Client

El Corte Inglés

✺ Year

2026

✺ Role

Creative Direction & AI Art Direction

✺ Challenge

01

Create a fictional spring campaign for El Corte Inglés with a consistent editorial identity across every image and format.

  • ✺Maintain the same feminine aesthetic, tones and atmosphere across all visuals
  • ✺Explore multiple creative directions without losing realism or consistency
Challenge visual

✺ Approach

02

An iterative AI-driven workflow combining references, prompt refinement and visual testing to shape the campaign language.

  • ✺Dozens of iterations exploring florals, styling, lighting and composition
  • ✺Consistent character identity, color grading and mood across every image
Approach visual 1
Approach visual 2
Approach visual 3

✺ Outcome

03

A cohesive luxury-inspired spring campaign with a recognizable visual system and scalable creative direction.

  • ✺Editorial visuals with strong aesthetic consistency and premium atmosphere
  • ✺A repeatable workflow capable of generating new assets with visual continuity
Outcome visual

✺ Deliverables

  • ✺Creative concept
  • ✺Editorial proposals
  • ✺AI-generated imagery
  • ✺Art direction

✺ Toolbox

Adobe Creative CloudMagnificCanvaFigma

✺ In short

“A cohesive luxury-inspired spring campaign with a recognizable visual system and scalable creative direction.”

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