zooplus — Competitor Campaign

A multi-market paid campaign aimed at competitor audiences (Maxizoo / Fressnapf), built around availability and fast delivery.

• ✺AI-driven image generation for speed and scale
• ✺Consistent strategy with room for local adaptation

Direct, performance-led messaging built to retarget users coming from competitor search.

• ✺Retargeting audiences from competitor search
• ✺Core message: "Out of stock elsewhere? We've got it covered."

Multiple creative variations shipped across paid social, adapted by market.

• ✺Multiple static paid social variations
• ✺Market-specific adaptations (FR, DE, PL, BE)