✺ Challenge
01
A multi-market paid campaign aimed at competitor audiences (Maxizoo / Fressnapf), built around availability and fast delivery.
- ✺AI-driven image generation for speed and scale
- ✺Consistent strategy with room for local adaptation
All work
✺ Paid Media Campaign2025
zooplus — Competitor Campaign
A multi-market paid media campaign targeting competitor audiences.
✺ Scope
Paid Media Campaign
✺ Client
zooplus
✺ Year
2025
✺ Role
Lead Digital Media Design
✺ Approach
02
Direct, performance-led messaging built to retarget users coming from competitor search.
- ✺Retargeting audiences from competitor search
- ✺Core message: "Out of stock elsewhere? We've got it covered."
✺ Outcome
03
Multiple creative variations shipped across paid social, adapted by market.
- ✺Multiple static paid social variations
- ✺Market-specific adaptations (FR, DE, PL, BE)
✺ Deliverables
- ✺Visual system
- ✺Creative adaptations
- ✺Automation workflow
- ✺Final asset library
✺ Toolbox
Adobe Creative CloudMagnificCanvaFigma
✺ In short
“Multiple creative variations shipped across paid social, adapted by market.”
✺ Next project
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