All work
Display Advertising / Branding2024

zooplus Vendor Creative Redesign

Redesigning scalable co-marketing creatives for Meta and Google campaigns.

Scope

Display Advertising / Branding

Client

zooplus

Year

2024

Role

Lead Digital Media Design

Challenge

01

Co-marketing campaigns with multiple partner brands were creating fragmented advertising across Meta and Google.

  • Balance partner visibility with consistent zooplus branding
  • Standardize creative across formats and placements
Challenge visual 1

Approach

02

A modular display system with structured layouts and adaptable templates optimized for Meta and Google.

  • Modular grid layouts and typography system
  • Adaptable templates for multiple placements
Approach visual 1

Outcome

03

A scalable system that streamlined production and unified the brand across vendors and platforms.

  • Consistent branding across Meta and Google
  • Faster, more flexible production workflows

✺ Deliverables

  • Display ad system
  • Layout & typography guidelines
  • Adaptable templates for Meta & Google

✺ Toolbox

Adobe Creative CloudFreepik SpacesCanvaFigma

✺ In short

A scalable system that streamlined production and unified the brand across vendors and platforms.

✺ Next project

Alquiler Seguro — Promo Madrid

Paid Media Campaign

Alquiler Seguro — Promo Madrid