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✺ Display Advertising / Branding2024

zooplus Vendor Creative Redesign

Redesigning scalable co-marketing creatives for Meta and Google campaigns.

✺ Scope

Display Advertising / Branding

✺ Client

zooplus

✺ Year

2024

✺ Role

Lead Digital Media Design

✺ Challenge

01

Co-marketing campaigns with multiple partner brands were creating fragmented advertising across Meta and Google.

  • ✺Balance partner visibility with consistent zooplus branding
  • ✺Standardize creative across formats and placements
Challenge visual

✺ Approach

02

A modular display system with structured layouts and adaptable templates optimized for Meta and Google.

  • ✺Modular grid layouts and typography system
  • ✺Adaptable templates for multiple placements
Approach visual

✺ Outcome

03

A scalable system that streamlined production and unified the brand across vendors and platforms.

  • ✺Consistent branding across Meta and Google
  • ✺Faster, more flexible production workflows

✺ Deliverables

  • ✺Display ad system
  • ✺Layout & typography guidelines
  • ✺Adaptable templates for Meta & Google

✺ Toolbox

Adobe Creative CloudMagnificCanvaFigma

✺ In short

“A scalable system that streamlined production and unified the brand across vendors and platforms.”

✺ Next project

Alquiler Seguro — Promo Madrid

Paid Media Campaign

Alquiler Seguro — Promo Madrid

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