Cajondeo — Brand Identity & Packaging

Cajondeo is my own brand and entrepreneurial project, turning gift-giving into a playful experience. Its boxes look like packaging for absurd products, but the real gift goes inside. I developed the logo, visual identity, box designs, and video content to bring this idea to life.

Create a brand that makes the joke believable at first glance and delivers the surprise when the box is opened. The identity needed to connect playful packaging with a clear explanation of how the concept works.

• ✺Balance convincing product packaging with absurd humour.
• ✺Build a recognisable identity across boxes and digital content.

As founder and designer, I developed a retro-inspired identity using bold typography, red and cream tones, and playful messaging. Each box gives a fictional product its own personality while remaining part of the Cajondeo universe.

A — Visual Identity & Brand Communication

A bold wordmark and a nostalgic visual style give Cajondeo a recognisable voice. The brand communication introduces the products with the same humour that runs through the packaging.

B — Packaging Design

The packaging borrows the visual language of real consumer products and gives it an absurd twist. From an onion detector for Spanish omelettes to a professional croquette measurer, each design turns the box itself into part of the gift.

C — Brand in Context

A display visualisation brings the boxes and brand messaging together, showing how the identity can extend into a retail setting.

D — Video Content

Video extends Cajondeo’s humour beyond the packaging, bringing the brand and its fictional products into motion.

Parece un regalo. Pero es puro Cajondeo.

Báscula Amable

Cuñado — Second Piece

Cajondeo — Additional Piece

A cohesive brand built around a simple idea: make the packaging part of the fun. Cajondeo brings together my entrepreneurial initiative and design practice through a shared identity across the logo, boxes, brand communication, and video.