✺ Challenge
01
Build a scalable visual system for zoodays that holds together across every Meta placement, promo variation and format.
- ✺Multiple formats, ratios and promo variations
- ✺Consistent branding at paid-media speed
Scalable performance creative system for Meta campaigns.
✺ Scope
Paid Media Campaign
✺ Client
zooplus
✺ Year
2026
✺ Role
Lead Digital Media Design
✺ Challenge
01
Build a scalable visual system for zoodays that holds together across every Meta placement, promo variation and format.

✺ Approach
02
A modular campaign system designed for A/B testing and fast, scalable production across Meta.

✺ Outcome
03
A flexible system that sped up production and kept visual consistency across the full Meta ecosystem.

✺ Deliverables
✺ Toolbox
✺ In short
“A flexible system that sped up production and kept visual consistency across the full Meta ecosystem.”
✺ Next project

Conceptual AI Campaign