✺ Challenge
01
Build a scalable visual system for zoodays that holds together across every Meta placement, promo variation and format.
- ✺Multiple formats, ratios and promo variations
- ✺Consistent branding at paid-media speed
All work
✺ Paid Media Campaign2026
zooplus — zoodays Campaign
Scalable performance creative system for Meta campaigns.
✺ Scope
Paid Media Campaign
✺ Client
zooplus
✺ Year
2026
✺ Role
Lead Digital Media Design
✺ Approach
02
A modular campaign system designed for A/B testing and fast, scalable production across Meta.
- ✺Modular layouts for A/B testing and variations
- ✺Smartly integration for scalable delivery
✺ Outcome
03
A flexible system that sped up production and kept visual consistency across the full Meta ecosystem.
- ✺Faster, more flexible production workflows
- ✺Consistent identity across formats and placements
✺ Deliverables
- ✺Visual system
- ✺Creative adaptations
- ✺Automation workflow
- ✺Final asset library
✺ Toolbox
Adobe Creative CloudMagnificCanvaFigma
✺ In short
“A flexible system that sped up production and kept visual consistency across the full Meta ecosystem.”
✺ Next project
Conceptual AI Campaign
Pedro Gomez — Conceptual AI Campaign
→