All work
Paid Media Campaign2026

zooplus — zoodays Campaign

Scalable performance creative system for Meta campaigns.

Scope

Paid Media Campaign

Client

zooplus

Year

2026

Role

Lead Digital Media Design

Challenge

01

Build a scalable visual system for zoodays that holds together across every Meta placement, promo variation and format.

  • Multiple formats, ratios and promo variations
  • Consistent branding at paid-media speed
Challenge visual 1

Approach

02

A modular campaign system designed for A/B testing and fast, scalable production across Meta.

  • Modular layouts for A/B testing and variations
  • Smartly integration for scalable delivery
Approach visual 1

Outcome

03

A flexible system that sped up production and kept visual consistency across the full Meta ecosystem.

  • Faster, more flexible production workflows
  • Consistent identity across formats and placements
Outcome visual 1

✺ Deliverables

  • Visual system
  • Creative adaptations
  • Automation workflow
  • Final asset library

✺ Toolbox

Adobe Creative CloudFreepik SpacesCanvaFigma

✺ In short

A flexible system that sped up production and kept visual consistency across the full Meta ecosystem.

✺ Next project

Pedro Gomez — Conceptual AI Campaign

Conceptual AI Campaign

Pedro Gomez — Conceptual AI Campaign