While researching Pedro Gómez, I noticed a strong gap between the premium quality of the products and the brand's visual communication. This led me to develop a conceptual creative exercise exploring how the brand could evolve through modern fashion storytelling and AI-assisted art direction.
✺ Scope
Conceptual AI Campaign
✺ Client
Pedro Gomez
✺ Year
2026
✺ Role
Creative Direction & AI Art Direction
✺ Concert Nostalgia
01
Conceptual campaign inspired by Dani Martín's 20-year anniversary collaboration vest, exploring nostalgia, live music energy and emotional storytelling through monochromatic concert photography and selective pink accents.
✺ Alpine Luxury
02
Visual exploration focused on repositioning Pedro Gómez as a contemporary luxury outerwear brand through premium alpine fashion imagery and elevated product storytelling.
✺ Urban Lifestyle
03
Lifestyle-oriented concepts exploring how the brand could expand into more casual, everyday premium fashion environments while maintaining heritage and product identity.
✺ Creative Process
04
Exploration workflows combining prompt iteration, visual testing and AI-assisted art direction to develop scalable creative territories and campaign concepts.
✺ Deliverables
✺ Toolbox
✺ In short
“A cohesive conceptual direction that elevated the brand toward a contemporary luxury fashion presence.”
✺ Next project
Paid Media Campaign