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Branding2015

Sutton Law Firm — Brand Identity

A client I had the privilege to work with during my time living in Austin, Texas — a full corporate identity for a leading local law firm, built to feel timeless, authoritative and unmistakably premium.

Scope

Branding

Client

Sutton Law Firm

Year

2015

Role

Brand Identity & Art Direction

Challenge

01

Sutton Law Firm needed an identity reflecting its position as one of Austin's most respected legal practices — tradition, trust and a modern premium feel.

  • Communicate authority, trust and prestige
  • Modernize a traditional legal visual language
Challenge visual 1

Approach

02

A refined serif monogram, deep navy and warm gold palette, and a disciplined editorial system across every touchpoint.

  • Custom serif monogram and wordmark
  • Premium navy & gold palette with editorial type
Approach visual 1

Outcome

03

A cohesive corporate identity that elevated Sutton's market presence in Austin, ready to scale across every brand application.

  • Cohesive system across print and digital
  • Stronger positioning in the Austin legal scene
Outcome visual 1

✺ Deliverables

  • Logo & monogram
  • Brand guidelines
  • Stationery suite
  • Digital applications

✺ Toolbox

Adobe IllustratorAdobe InDesignAdobe PhotoshopFigma

✺ In short

A cohesive corporate identity that elevated Sutton's market presence in Austin, ready to scale across every brand application.

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