✺ Challenge
01
A large-scale editorial publication — the "Manifesto por un Nuevo Pacto Digital" — built within Telefónica's strict brand system.
- ✺Complex hierarchy across many chapters
- ✺Editorial layouts plus data-heavy infographics
All workPrint
✺ Print2018
Telefónica
End-to-end editorial design for Telefónica's digital transformation manifesto.
✺ Scope
✺ Client
Telefónica
✺ Year
2018
✺ Role
Senior Graphic Designer
✺ Approach
02
Led editorial design and full production end-to-end: grid, typography, infographics and pagination.
- ✺Editorial grid and typography system
- ✺Custom infographic and data visualization
✺ Outcome
03
A cohesive, accessible publication that turned dense policy content into a polished editorial experience.
- ✺Cohesive visual system across all chapters
- ✺Clear readability for complex content
✺ Deliverables
- ✺Hero film
- ✺Social cutdowns
- ✺Key visuals
- ✺Motion guidelines
✺ Toolbox
Adobe Creative CloudFreepik SpacesCanvaFigma
✺ In short
“A cohesive, accessible publication that turned dense policy content into a polished editorial experience.”
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