✺ Work
Selected projects.
zooplus — zoodays Campaign
Scalable performance creative system for Meta campaigns.
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Pedro Gomez — Conceptual AI Campaign
While researching Pedro Gómez, I noticed a strong gap between the premium quality of the products and the brand's visual communication. This led me to develop a conceptual creative exercise exploring how the brand could evolve through modern fashion storytelling and AI-assisted art direction.
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zooplus — Competitor Campaign
A multi-market paid media campaign targeting competitor audiences.
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AI-Powered Product Compositions
A scalable AI-assisted production workflow for creating consistent product compositions across multiple creative channels and formats.
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Telefónica
End-to-end editorial design for Telefónica's digital transformation manifesto.
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zooplus Vendor Creative Redesign
Redesigning scalable co-marketing creatives for Meta and Google campaigns.
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Alquiler Seguro — Promo Madrid
Multi-format paid media campaign across Google placements targeting property owners.
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Sutton Law Firm — Brand Identity
A client I had the privilege to work with during my time living in Austin, Texas — a full corporate identity for a leading local law firm, built to feel timeless, authoritative and unmistakably premium.
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El Corte Inglés — Conceptual Campaign
A fictional spring campaign for El Corte Inglés, built with a consistent editorial identity across every image and format.
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New projects are in the making — AI-driven campaigns, creative systems and editorial experiments. Check back soon, or get in touch to collaborate.